The idea to create the Kngaroo brand was born in 2016 as part of the Rose Box project (now it’s Kngaroo Club ). We intentionally abandoned the first letter “A” in the title so that clients would not confuse us. The pronunciation did not change in English. In 2017 we decided to combine 3 projects into the one brand, but the style of each project should have been preserved from its predecessor. For example, for Club – the main color is turquoise. For the Kngaroo Store was originally a black color, but decided to abandon it and implemented such basic colors: red and dark red with complementation of dark purple color in the name.
During the creation process of Kngaroo we were looking for the inspiration in Australia especially in Sydney – a city where history is intertwined with modernity. The only look at the famous Sydney Harbor Bridge – a fundamental structure, but at the same time soaring over the bay, symbolizing delicacy, style and uniqueness.
The symbol of Kangaroo reflects our philosophy and mission. In the logo we tried to display our foundations: movement, growth, jump up. In addition, kangaroo are relatively new in the Russian market, and besides a cute creature that shows special attention to its children, show their strength and constant movement.